More Selected Works
Versatile Problem Solving
Versatile Problem Solving
Versatile Problem Solving
A curated selection of product initiatives demonstrating my ability to adapt strategic UX principles and problem-solving skills across diverse complex sectors.
Healthtech
Healthtech
Fintech
Fintech
B2B
B2B
Internal Tools
Internal Tools
Service Blueprint
Service Blueprint
Behavioural Design
Behavioural Design
Enterprise
Enterprise
Operational Efficiency
Operational Efficiency
Health Management APP (Insurance+Health)
Health Management APP (Insurance+Health)
Health Management APP (Insurance+Health)
Tag
Tag
Tag
Health & Wellness | Behavioural Design | Product Strategy | User Retention
Health & Wellness | Behavioural Design | Product Strategy | User Retention
Health & Wellness | Behavioural Design | Product Strategy | User Retention
Role
Role
Role
Product Strategy & UX Direction
Product Strategy & UX Direction
Product Strategy & UX Direction
Context
Context
Context
To increase daily active usage (DAU) and expand the target demographic, the business initiated a strategic pivot towards a high-frequency health management platform. The core challenge was architecting an experience that seamlessly merged preventive health tracking with the company’s broader commercial goals, without causing cognitive friction for the user.
To increase daily active usage (DAU) and expand the target demographic, the business initiated a strategic pivot towards a high-frequency health management platform. The core challenge was architecting an experience that seamlessly merged preventive health tracking with the company’s broader commercial goals, without causing cognitive friction for the user.
To increase daily active usage (DAU) and expand the target demographic, the business initiated a strategic pivot towards a high-frequency health management platform. The core challenge was architecting an experience that seamlessly merged preventive health tracking with the company’s broader commercial goals, without causing cognitive friction for the user.
Approach
Approach
Approach
Navigating competing stakeholder visions, I took ownership of translating the strategic business pivot into a clear, tangible product structure and user flow.
Defining the "Health Index" (Behavioural Strategy): To naturally encourage retention, I helped structure the UX around a proprietary "Health Index." This system incentivised positive daily habits—such as hydration, step tracking, and heart rate monitoring—by linking them to tangible commercial rewards, establishing a strong behavioural hook.
Architecting Complex Inputs: I mapped out the information architecture to handle diverse data streams seamlessly. I designed the UX logic to cleanly integrate automated syncing (e.g., Apple Health), interactive hardware tools (optical heart rate scanning), and manual entry, reducing user friction while gathering critical health metrics.
Progressive Disclosure: To prevent users from feeling overwhelmed by medical data, I directed the design team to keep the core dashboard modular and scannable. Detailed analytics (like 7-day trends and historical tracking) were layered deeper into the flow, allowing users to engage at their preferred level of depth.
Navigating competing stakeholder visions, I took ownership of translating the strategic business pivot into a clear, tangible product structure and user flow.
Defining the "Health Index" (Behavioural Strategy): To naturally encourage retention, I helped structure the UX around a proprietary "Health Index." This system incentivised positive daily habits—such as hydration, step tracking, and heart rate monitoring—by linking them to tangible commercial rewards, establishing a strong behavioural hook.
Architecting Complex Inputs: I mapped out the information architecture to handle diverse data streams seamlessly. I designed the UX logic to cleanly integrate automated syncing (e.g., Apple Health), interactive hardware tools (optical heart rate scanning), and manual entry, reducing user friction while gathering critical health metrics.
Progressive Disclosure: To prevent users from feeling overwhelmed by medical data, I directed the design team to keep the core dashboard modular and scannable. Detailed analytics (like 7-day trends and historical tracking) were layered deeper into the flow, allowing users to engage at their preferred level of depth.
Navigating competing stakeholder visions, I took ownership of translating the strategic business pivot into a clear, tangible product structure and user flow.
Defining the "Health Index" (Behavioural Strategy): To naturally encourage retention, I helped structure the UX around a proprietary "Health Index." This system incentivised positive daily habits—such as hydration, step tracking, and heart rate monitoring—by linking them to tangible commercial rewards, establishing a strong behavioural hook.
Architecting Complex Inputs: I mapped out the information architecture to handle diverse data streams seamlessly. I designed the UX logic to cleanly integrate automated syncing (e.g., Apple Health), interactive hardware tools (optical heart rate scanning), and manual entry, reducing user friction while gathering critical health metrics.
Progressive Disclosure: To prevent users from feeling overwhelmed by medical data, I directed the design team to keep the core dashboard modular and scannable. Detailed analytics (like 7-day trends and historical tracking) were layered deeper into the flow, allowing users to engage at their preferred level of depth.
Impact
Impact
Impact
Successfully translated the strategic vision into a tangible product architecture, delivering a cohesive health platform that integrated cross-departmental technologies and provided the business with a highly presentable narrative to support ongoing funding objectives.
Successfully translated the strategic vision into a tangible product architecture, delivering a cohesive health platform that integrated cross-departmental technologies and provided the business with a highly presentable narrative to support ongoing funding objectives.
Successfully translated the strategic vision into a tangible product architecture, delivering a cohesive health platform that integrated cross-departmental technologies and provided the business with a highly presentable narrative to support ongoing funding objectives.
